General instructions For Essay Questions, make sure to define each theory (can copy paste from book and notes). Then, link the theory to specific examples in the video. Finally, provide a short and meaningful overall conclusion in response to the main question.

Question 1: Please watch the below video about Lululemon's culture and answer the following question:

https://youtu.be/aSFrX1wWugA

Does Lululemon's corporate culture provides a competitive advantage? Within your response, please integrate the following five theories: E.H. Schein's model of corporate culture, Influences/sources of corporate culture, vision and goals, methods for maintaining corporate culture, advantages and potential risks of strong culture.