Question
PetSmart has a lengthy database of their customers' names, home/email addresses and mobile numbers. As a thank you gesture, they would like to recognize their
PetSmart has a lengthy database of their customers' names, home/email addresses and mobile numbers. As a thank you gesture, they would like to recognize their "best" customers with a $100 gift card, redeemable at any of their retail locations. Unfortunately, they do not know who their best customers are.
Develop a direct response communications campaign that reaches out to the best PetSmart customers.
- What direct media (direct mail, email, text, DRTV, ...) would you use?
- Why is this choice the best fit for the customer?
- How would you get the customer to respond?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
