PETSY Online store specializing in the sale of pet food and accessories.

https://www.entrepreneur.com/article/266906

Petsy has gained notoriety as an online store in Mexico. Pablo Pedrejn Garca and Toby Clarence-Smith are the founders of the company. They considered Brazil as their first investment option, but the costs, the bureaucracy and the entrepreneurial sector were very high. So they decided to look for other alternatives. During a summer that Toby spent in Mexico City, he identified that e-commerce was just emerging and that, from a macroeconomic perspective, it was going to grow a lot.

The founders of Petsy realized that at least 25 million Mexicans have a pet, and that there were few options in the online channel. The challenge was to obtain this information by doing market research and creating a credible and executable business plan. The results they found were that nowadays a pet in Mexico is one more member of the family, so the client usually stays loyal to the brand and looks for the best options in the market.

Her credo is "if a person only buys once, they are not considered a customer." For this reason, the company makes sure that from the beginning, customers have a satisfactory experience in all areas, that is, from the time they navigate the page until they receive the product at their doorstep.

Some of the competitive advantages of this company are: providing the best customer service, giving consumers the confidence that they are buying from a secure site and offering different forms of payment. In a virtual store you can pay by PayPal, credit or debit card and deposit on account. Cash payment is also an option, if the customer wishes to receive the product at home.

The objective of Petsy is that in two years they position themselves as the best store in Mexico both offline and online. It seeks to offer availability 24 hours a day throughout the Mexican Republic and that people have the best online veterinary experience.

to. Describes the purchase decision process for Petsy customers or users.

yes. It explains how the type of information data should be that the company must carry out in order to know in depth the interests, motivations, tastes and customs of the target market regarding their pets.

C. Mention the classification of the product or service according to the purpose of purchase.

re. It explains the pricing strategy for new products or services that the company must use due to its short time on the market.

me. It suggests the sales promotion tools that should be used in the virtual store to increase the consumption of pet accessories.