Pfizer Inc. implements a balanced scorecard to measure performance. In February 2039, the company focuses on four perspectives: financial, customer, internal processes, and learning and growth.

Requirements:

• Develop specific metrics for each perspective of the balanced scorecard.
• Analyze current performance using the balanced scorecard metrics.
• Prepare a performance report highlighting strengths and areas for improvement.
• Recommend strategic initiatives to improve performance in each perspective.
• Discuss the benefits of using a balanced scorecard for performance measurement.