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P&G divides its product line into six industry sectors and its markets into six core markets. P&G believes this approach allows it to combine global

P&G divides its product line into six industry sectors and its markets into six core markets. P&G believes this approach allows it to combine global scale benefits with a local focus. P&G

'

s structure can best be described as a

(

)

structure.

Multiple Choice

geographic

product line

global

global matrix

international

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