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P&G has developed a new toothpaste that provides tooth and gum protection for twentyfour hours after each brushing. It would like to determine consumers' responses

P&G has developed a new toothpaste that provides tooth and gum protection for twentyfour

hours after each brushing. It would like to determine consumers' responses to this

new toothpaste before introducing it in the marketplace. If a survey is to be conducted to

determine consumer preferences, which survey method should be used and why?

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