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P&G Japan: The SK-II Globalization Project In this case assignment, you need to answer the following questions: 1. As Paolo DeCesare, what factors do you
P&G Japan: The SK-II Globalization Project In this case assignment, you need to answer the following questions: 1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? 2. Does SK-II have the potential to become a global brand within Procter & Gamble's worldwide operations? 3. Which of the three market options should Paolo DeCesare recommend to the GLT?
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