Question
P&G's brand portfolio represents some of the most well-known brands in the world. What are the challenges associated with being the market leader in so
P&G's brand portfolio represents some of the most well-known brands in the world.
What are the challenges associated with being the market leader in so many different categories
What is P&G doing to cultivate and strengthen brand equity and provide value to customers?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
