Pharma Sim company, answer the question:What are our goals, and what measures will be used to determine if we are on track? What strengths and weaknesses do we see in our brand and organization?its strengths are multi$-$functionality, high effectiveness, great brandawareness and high market share.Allround is one of the most effective brands on themarket at reducing multi$-$symptom cold relief, especially in liquid form, and numberone brand in the OTC cold medicine category with market share of $40\mathrm{.}4\%.$Allround$($owned $40\mathrm{.}4\%$ of the cold medicine market share and $23\mathrm{.}8\%$ of the entire cold andallergy market$)$also had the highest awareness of any brand and currently, $74\mathrm{.}1$percent of those queried mentioned the Allround brand without prompting, which isconsidered "unaided awareness." In addition, the Allround brand had the highest triallevel with $47\mathrm{.}1\%$ and was the brand most frequently purchased with $21\mathrm{.}8\%.$However, the company does not have variety of products on market to compete withother brands; in other words, line extension of its products has not been appropriatelytaken into consideration. The retention ratio $($the percentage of those who have triedthe brand who now purchase it most often$)$ for Allround was just $46\mathrm{.}3\%,$ lower thanseveral other brands such as Coughcure, Dryup, and End, which might be a signal offuture problems that consumers will decide to buy competitors' product with cheaperprice but same treatment.