PharmaSim Marketing Plan:

1. Brief description of key objectives and challenges
2. Assess the firm's internal and external conditions by describing and analyzing the 5Cs: context, competitors, customers, collaborators, and company
3. Marketing Strategy : This section answers the question "where do we want to be?"The strategy should answer "what is the basis for competing?"
4. Marketing Mix:
   1. Briefly describe how each of the 4Ps would be integrated
   2. Include any other decision-guiding info such as budget, metrics, or KPIs