PharmaSim Product Formulations

Instructions:

In PharmaSim six types of ingredients are used to formulate products for relief of cold, cough, and allergy symptoms. Each ingredient targets one of the five basic symptoms or is used as a base for the other ingredients. In this assignment you will research the ingredients to help you understand the products that are currently offered and to help you choose products for your target customers.

Questions:

$1.$ Complete the table below, identifying the purpose of each ingredient and noting any side effects.

Ingredient Purpose $/$ Benefit Side Effects

Analgesic

Antihistamine

Decongestant

Cough Suppressant

Expectorant

Alcohol

Below is a list of products and their formulations. Use this information to answer the next two questions.

Brand X Y Z

Analgesic $001,000$

Antihistamine $404$

Decongestant $603060$

Cough Suppressant $0300$

Expectorant $000$

Alcohol $0100$

Form Capsule Liquid Capsule

$2.$ Based only on the formulations above, which brand$$X$,$ Y$,$ or Z$$would be the greatest competitor for Allround? Why?

$3.$ Mark each of the following benefits that are appropriate for advertising Brand X$.$

$$ Relieves aches

$$ Clears nasal congestion

$$ Reduces chest congestion

$$ Dries up runny nose

$$ Suppresses coughing

$$ Relieves allergy symptoms

$$ Minimizes side effects

$$ Won$$t cause drowsiness

$$ Helps you rest