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Pharoah Orthotics Company distributes a specialized ankle support that sells for $ 4 0 . The company's variable costs are $ 3 0 per unit;
Pharoah Orthotics Company distributes a specialized ankle support that sells for $ The company's variable costs are $ per unit; fixed costs total $ each year. Calculate contribution margin ration. If sales increase by $ per year, by how much should operating income increase? Last year, Pharoah sold ankle supports. The company's marketing manager is convinced that a reduction in sales price, combined with $ increase in advertising. Will result in a increase in sales volume over last year.
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