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PHASE 2 The marketing department team discussed the results of the survey presented in Chapter 8, on pages 302303. The team realized that the evaluation
PHASE 2 The marketing department team discussed the results of the survey presented in Chapter 8, on pages 302303. The team realized that the evaluation of individual questions was provid- ing only limited information. In order to further understand the market for the 3-For-All service, the data were organized in the following contingency tables: METHOD FOR CURRENT SUBSCRIPTION Total DISCOUNT Yes 40 Email/ Toll-Free AMS In-store MyTVLab Text Number Website Signup Promo 5 14 12 4 5 65 50 224 32 7 70 64 236 36 12 No 378 Total 418 2. Analyze the results of the contingency tables. Write a report for the marketing department team, discussing the marketing implications of the results for Ashland MultiComm Services
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