Phase One of the social media marketing plan (SMMP) should include these elements

Purpose and Scope - Every well-rounded SMMP should explain the campaign goals, and in this case, it has to do with how to introduce a new product and market it through social media. In addition to stating the objective of the plan, it should include the background of why the ultimate goal is important.

Breakdown of Apple's current social media presence - This will help us get a clear look at the organization's current strategy. It should detail the social media channels Apple is already using, the type of content they are sharing, and the follower count on each platform.

Carefully define the demographics of the target market(s) by age, income, education, and lifestyle - Identify and discuss the demographics that should be included in the social media campaign for the iShirt. Be specific and refer to the resources and data provided in this week's readings.

Based on these findings, identify the appropriate social media platforms for the iShirt launch campaign.