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Philip Morris: Marlboro Friday (A) Using data from the case - Philip Morris: Marlboro Friday (A), provide a comprehensive industry analysis of the tobacco industry

Philip Morris: Marlboro Friday (A)

  • Using data from the case - Philip Morris: Marlboro Friday (A), provide a comprehensive industry analysis of the tobacco industry during the 80s.
  • Now compare this industry with the segment of the car rental industry in which Enterprise operated in the 80s. From a competitive perspective, how is PM's position different from Enterprise's? What is the first-order difference between these two industries?
  • What accounts for Philip Morris' dramatic shift in strategy in April 1993? What are its goals?

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