Question
Philip Musa can build either a large video rental section or a small one in his Birmingham drugstore. He can also gather additional information or
Philip Musa can build either a large video rental section or a small one in his Birmingham drugstore. He can also gather additional information or simply do nothing. If he gathers additional?information, the results could suggest either a favorable or an unfavorable?market, but it would cost him ?$4,500 to gather the information. Musa believes that there is a?50-50 chance that the information will be favorable. If the rental market is?favorable, Musa will earn ?$18,000 with a large section or ?$5,000 with a small. With an unfavorable?video-rental market,?however, Musa could lose ?$22,000 with a large section or ?$16,000 with a small section. Without gathering additional?information, Musa estimates that the probability of a favorable rental market is 0.7. A favorable report from the study would increase the probability of a favorable rental market to 0.9. ?Furthermore, an unfavorable report from the additional information would decrease the probability of a favorable rental market to 0.2. Of?course, Musa could ignore these numbers and do nothing. What is your advice to?Musa?
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