Phil's Army Surplus calculator business was going great guns - especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site: Phil- the-bill.com and had consistent sales of 410 units per week. The calculators sold for $42 earning Phil a margin of 46% percent. He also sold the calculators for the same price through an online department store, BigMuddy.com. BigMuddy earns a 19% commission on sales resulting from clickthroughs originating from BigMuddy. The latter accounts for 13% of total unit sales and somewhat less of dollar sales after commissions were paid. If he achieves the lift required to breakeven, what will be the cost per incremental dollar of sales for the $5,000 banner ad? 0.00 dollars PS2 1 2 4 5 6 SUBMIT ANSWER EXIT CALCULATED ABLES: lift = 0.632 (63.2%) incsales = 259