Phoenix Risen Incorporated (PRI) Case (All dollars are Canadian dollars unless specifically stated otherwise.) It is May 12, 2016, and you, CPA, work for Phoenix Risen Incorporated (PRI) as a senior business analyst. You have been a go-to support for Martina Legault, the current CEO of PRI. She appreciates that you have a professional designation and asks you to work with the various teams at PRI to provide advice on a number of concerns to assist both PRI and the family in moving forward. Your primary focus will be on the Phoenix chain, but assistance may be required in other areas as well. PRI has approached you with a request to assist it in strategic analysis and to help set a new direction for the company. PRI is concerned with its ability to stay current and continue to grow in the current retail environment. There are also several operational issues that it would like you to analyze and address. You have been provided with the following information to review and analyze