Physical distribution has a special relationship to marketing. What is the nature of the relationship between logistics and marketing, and why is it growing in importance?

Assignment Instructions and Guidelines:

1. Select your choice of industry/company/brand name 2. As a Logistics Manager of the company ABC, you are required to undertake research on relationship of the distribution to marketing 3. Having undertaken the research, prepare a 3-Page Report (Word, font size 11) and 1-Slide Executive Summary (Power Point Presentation) to the Board of Directors of the Company. Your report document and Presentation Slide must include your suggested way forward for the company to improve coordination between the distribution/logistics and marketing disciplines/functionalities in the company.