Question
Pick a brand and go to its website. Locate as many forms of communication as you can find. Conduct an informal communication audit. What do
Pick a brand and go to its website. Locate as many forms of communication as you can find. Conduct an informal communication audit. What do you notice? How consistent are the different communications?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
