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Pick a brand extension. Describe the company and the extension. If you were the manager of that brand, what would you do differently?
| Pick a brand extension. Describe the company and the extension. If you were the manager of that brand, what would you do differently? |
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
