Pick a brand in the car industry. You may pick brands on different levels ranging from luxury to economy brands.

Identify the brand associations and image of the brand. Assess the brand image, level of the strength, favorability, and uniqueness of its associations through its marketing communications (e.g. traditional media and digital media).

create a positioning map of your chosen brand using axis labels of your choosing. In order to create the positioning map, you would need to assess the target market, the closest competitors, the similarity and difference to the competitors.