Pick a company for this project. This can be a real company or a fictitious company.

Provide some basic info about your chosen company:

a) Products /services it offers

b) Industry within which it operates

c) Main market

d) Competitors

Come up with one innovative idea about your chosen company (examples: new technology, new product line, merger with another company, expansion to another market, expanding internationally, etc.).

Discuss in detail the implementation plan for this idea.

Discuss opportunities and challenges associated with the proposal itself.

Discuss how you would go about evaluating the impact of the proposed innovation after implementation.