• Pick a company of your choice. Imagine the company is going to launch a new product. Please post the name of your chosen company and the product it will, theoretically, develop.
• Describe a two-stage research approach using both quantitative and qualitative research methods that you would implement to help your company with developing the new product. For example, would you use a focus group to identify key characteristics and follow up with an online survey to evaluate these characteristics?
• Discuss why you chose the research approach you did and identify how this approach will help with your company's product development.