Pick a favorite possession or product that you use (one object you just love to use or cant live without).

STEP TWO: Brainstorm the following: What about this possession makes it your favorite (features & benefits)? Or if you use a product, what features does that product have that make it so useful or desirable to you?

Example possessions might include a cordless drill, a digital picture frame, your car, etc. Example products might include face cream, moisturizing lotion, Gorilla Glue, or your favorite beverage.

STEP THREE: Organize and prepare a 30 to 60-second video that sells this product to potential customers, focusing on the benefits (not just the features). Must include a minimum of three features and their subsequent benefits, from most to least important. Professional dress is required..

Hook -- Why should a customer listen to what you say? What problem does this problem address? Why should this product matter to the customer?

Discussion (NOT LIST) of the benefits of the product (not just WHAT the product does but HOW this product changes the fabric of someone's life).

Close--How will you invite the customer to experience this product?