Pick a hospitality business which provides different products/services for their consumers.

1. How do they differentiate their products/services?

2. Usetwoor more variables to segment the market (for example, hotel or restaurant market) of the company.

List the variables you used in your analysis (e.g., age in demographic segmentation). Describe the characteristicsoftwoof the segments you have identified.

3. Which segment would you chooseto target and why?

4. Considering the competitors of the company,how will you position the products/services to attractcustomers?

For example,Shangri-La's positionstatement "Between Heaven and Earth" indicates thatShangri-La is a state of mind, of peace and tranquility, a feeling, a moment in time, somewhere between Heaven and Earth.