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Pick a Nigerian brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its

Pick a Nigerian brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success?

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One example of a successful Nigerian brand that has competed effectively against global brands is Dangote Group particularly in the area of cement pro... blur-text-image
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