Question
Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification
Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification for the said product.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
