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Pick a US based fast food company and pick a foreign country. Discuss how this fast food chain has or would need to adapt to
Pick a US based fast food company and pick a foreign country. Discuss how this fast food chain has or would need to adapt to be successful in that foreign country. Do NOT pick Canada, the UK, or Australia as your foreign country.
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
