Pick an ad of your choice and identify all the ways the manager shapes the advertising so that it communicates appropriately with the target market.

Obtain examples of advertising found in newspapers, magazines, TV, radio, YouTube, etc.

Secure at least one example for each of the advertising types: Product and Institutional

The target market the advertising is trying to reach

Your analysis of the effectiveness of the ad in attempting to appeal to the target market

Does the ad reflect a Push or a Pull strategy?

Your discussion of the ad itself using the AIDA (Attention, Interest, Desire, Action) concept.

Does the advertisement accomplish AIDA successfully?

What type of execution approach is being used?

What would you do differently to make the ad more successful?