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Pick an airline, domestic or international, and address the following topics: Discuss the airline's branding strategy. What do you feel is their competitive advantage? How
Pick an airline, domestic or international, and address the following topics:
- Discuss the airline's branding strategy.
- What do you feel is their competitive advantage?
- How does quality relate to customer satisfaction with the airline brand?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
