pick an Edison Award Product and answer each question

Situation Analysis Part 1:

Company History 1. Why the company was started.

2. A brief profile of the founders.

3. Major turning points in your company's life.

4. Amusing and inspirational events that have occurred along the way.

5. An illustrated company timeline. (there are many examples online)

Product Evaluation

Evaluationof aproductmeans that its suitability and safety for use by consumers are checked out:

1. A complete product description including product specs.
2. Pros and cons from a consumer perspective. (cons meaning any improvements that could be made)
3. A brief description of the public relations aspect of the product - i.e. How does this product improve users lives or the environment?