Data on the website traffic for KEEN Footwear, obtained from Google Analytics, are in the file ch04_MCSP_KEEN.
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Data on the website traffic for KEEN Footwear, obtained from Google Analytics, are in the file ch04_MCSP_KEEN. Open the file using a statistics package and find data on Country of Origin, Top Keywords, Online Retailers, User Statistics, and Page Visits. Create frequency tables, bar charts, and pie charts using your software. What might KEEN want to know about its web traffic? Which of these tables and charts is most useful to address the question of where the company should advertise and how it should position its products? Write a case report summarizing your analysis and results.
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Related Book For
Business Statistics
ISBN: 9780133899122
3rd Canadian Edition
Authors: Norean D. Sharpe, Richard D. De Veaux, Paul F. Velleman, David Wright
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