Question
Pick any 6 national healthcare organizations and classify them in the 4 roles they might play in the market: leader, challenger, follower, and nicher. How
Pick any 6 national healthcare organizations and classify them in the 4 roles they might play in the market: leader, challenger, follower, and nicher. How would you characterize the nature of competition? Do the organizations follow the principles described?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
