Question
Pick any multinational company (but not one from the textbook) and describe the strategy the company used to enter a specific international market. Then discuss
Pick any multinational company (but not one from the textbook) and describe the strategy the company used to enter a specific international market. Then discuss whether you think that company's market entry was successful
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Management Fundamentals
Authors: Robert N. Lussier
4th Edition
0324569645, 978-0324569643
