Pick one company and:

• Discuss how the company you have chosen has been able to have a sustainable competitive advantage
• Identify and discuss the role that technology and information systems play in creating and maintaining the company's competitive advantage.
• Discuss where the company has succeeded where their competitors have failed... consider what role, if any, information systems play in this success. Provide at least one example.
• Discuss how the company creates and maintains a relationship with its customers. Consider the role that technology plays in facilitating the relationship with the customer. Discuss how other firms in other product groups or industries might use these same techniques to develop deeper relationships with their customers