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Pick one microculture from the list. Identify one core Need, Attitude, or Belief ( NAB ) that will drive their purchasing or consumption decisions. Give

Pick one microculture from the list. Identify one core Need, Attitude, or Belief (NAB) that will drive their purchasing or consumption decisions. Give an example of a decision that appears in line with the NAB you named. Be thoughtful in your response (no flippant or humorous responses, please).

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