Pick one of 8 expert sessions included in chapter 3 (SMART goals, SEO content strategy, Best content in the world, Social Media Messages, Social Media Planning, SEO/SM/Content Marketing for profit, How to generate Leads, Visual Content Marketing)

Why did you pick this particular session and what did you learn from the expert? How would you apply it to your Mimic Social (Buhi) or Group project (Susanne Biro/STEERus) social media marketing strategy?