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Pick the pair of words / phrases that best complete the following sentence: A firm s new product potentially disrupts a market leader s position

Pick the pair of words

/

phrases that best complete the following sentence:

A firm

s new product potentially disrupts a market leader

s position when the new product moves from being a

___

product to a

(

)___

product.

Niche; Good Enough

Specialty; Equivalent

Targeted; Superior

Transient; Sustaining

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