Question
Pick two competing brands from a familiar product category (watches, perfume, consumer electronics, restaurants) - one low-priced and the other high-priced. Which, if either, offers
Pick two competing brands from a familiar product category (watches, perfume, consumer electronics, restaurants) - one low-priced and the other high-priced. Which, if either, offers the greatest value? Explain.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
