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Pick two of the examples of Subway product placement. Discuss & Compare why it was or wasn't a good fit. Based on what you've learned
Pick two of the examples of Subway product placement. Discuss & Compare why it was or wasn't a good fit. Based on what you've learned in Chapter 15, is this effective brand placement?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
