Pick two pieces of personal information that the organization collects:

Describe why the organization asks/uses each of these pieces of personal information:

Describe how the organization might commoditize (profit from) this personal information:

Describe how a third party (another organization) could profit from using this personal information:

Using the 10 universal Privacy Principals comment on how the organization could/should better apply 4 of those privacy principals for each of the pieces of personal information