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Pick your favorite retailer (not Amazon) and explain why they are your favorite using the total value concept (cite from book). What does your favorite

Pick your favorite retailer (not Amazon) and explain why they are your favorite using the total value concept (cite from book). What does your favorite retailer offer in terms of total value proposition? Explain by identifying 4 attributes the retailer provides that offer value. Are they mostly utilitarian or hedonic or both? why? (source)

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