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Piers is using the story line approach in his presentation. He says that the coffee shop chain he works for faces the challenge of improving
Piers is using the story line approach in his presentation. He says that the coffee shop chain he works for faces the challenge of improving its customer service orientation. After describing a sandwich chain that is similar to his company in size and target market, he explains the specific approach to training that the sandwich chain implemented in order to improve its customer service. What aspect of a business story does his explanation about the training program represent?
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the resolution
the characters
the setting
the moral or lesson
the plot
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