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Pieter is developing a PR campaign for his sports store. He is inviting and recruiting people to get involved in the campaign by explaining the

Pieter is developing a PR campaign for his sports store. He is inviting and recruiting people to get involved in the campaign by explaining the benefits of the campaign. Pieter is involved in which stage of a PR campaign? a. Increasing participation. b. Becoming institutionalised. c. Establishing legitimacy. d. Attaining penetration

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