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Pillitteri Estates Winery in ontario nigara falls officially opened in 1993 producing 4300 cases of wine a year and progressively winning awards in Canada and

Pillitteri Estates Winery in ontario nigara falls officially opened in 1993 producing 4300 cases of wine a year and progressively winning awards in Canada and abroad. The family 170 acres of vineyard and 130 acres if grapes from other onrario growers support a wine making capacity that now stands at 125,000 cases a year. The winery has 65 full time employees and plans to expand to 70 in the next two years. The award winning ice wine is exported to 35 countries in Asia, Europe, the Americans and Australia. Canada free trade agreement has helped open door for the winery to new international markets. the Canada-Korea free trade agreement was the most beneficial deal for Pillitteri Estates Winery. Slingerland said icewine sales to Korea rose by around 400% after the trade deal entered into force in 2015. it is huge for us to be able to move that much and have the market opened up Slingerland said. The new Comprehensive and Progressive agreement for Trans-pacific partnership (CPTPP) will also make it easier and cheaper for the winery to export to the Asia pacific region as tariffs on icewine are eliminated. The Asia-Pasific agreement brought a large wave of new business opportunity to winery. as well as inquires from new markets such as Vietnam. The winery now has much greater access to Vietnam and other CPTPP counties, which is helping it expand into new markets for long term business. Slingerland also credits the Canadian Trade Commissioner service for helping the winery export to new markets. Today those types of connections are putting Canada's Versace of icewear on the menu in homes and restaurant across the new markets.

Source: The Candadian Trade Commissioner service 2019 You are the researcher at Pillitteri Estates Winery. You are assigned to do a research study on exporting icewine to Vietnam.

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(A) Discuss the important considerations for international trade, specifically in this case, for exporting to Vietnam.

(B) Discuss how you can use international trade research to help strategic planning for Pillitteri Estates Winery.

(C) Provide al least 5 sources for international trade research for Canadian companies such as Pillitteri Estates Winery. List the professional sources and explanation.

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Answer A Important Considerations for Exporting Icewine to Vietnam 1 Market Research Conduct thorough market research to understand the demand for icewine in Vietnam including consumer preferences buy... blur-text-image

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