Pink washing is an unethical marketing practice. Pink washing occurs when marketers promise: O That a product or brand they are selling will benefit the environment even though this is not true O That highly desirable brands (products) will be available for really low prices on a given day when in fact only a handful (3 to 5) of such products are available O That a portion of the price paid will go to charitable causes when in fact only an extremely small percentage goes to support said charitable causes. O Promises great returns (as in investment returns) when in fact only the first few people "in" actually earn high returns while the later investors are screwed