Pisa Pizza, a seller of frozen pizza, is considering introducing a healthier version of its pizza that will be low in

cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $$23$ million per year. While

many of these sales will be to new customers, Pisa Pizza estimates that $28\%$ will come from customers who switch to

the new, healthier pizza instead of buying the original version.

a$.$ Assume customers will spend the same amount on either version. What level of incremental sales is associated with

introducing the new pizza?

b$.$ Suppose that $35\%$ of the customers who will switch from Pisa Pizza's original pizza to its healthier pizza will switch to

another brand if Pisa Pizza does not introduce a healthier pizza. What level of incremental sales is associated with

introducing the new pizza in this case?

a$.$ Assume customers will spend the same amount on either version. What level of incremental sales is associated with

introducing the new pizza?

The incremental sales are $ million. $($Round to two decimal places.$)$

b$.$ Suppose that $35\%$ of the customers who will switch from Pisa Pizza's original pizza to its healthier pizza will switch to

another brand if Pisa Pizza does not introduce a healthier pizza. In this case, what level of incremental sales is

associated with introducing the new pizza?

The incremental sales are $ million. $($Round to two decimal places.$)$