Pisa Puza, seller of frozen pizza, is considering introducing a heather version of its pzza that will be low in cholesterol and contain notrans fats. The firm expects that sales of the new pura will be $23 million per year. While many of these sales will be to new customers. Pisa Pura estimates that 30% will come from customers who switch to the new healthier pazza instead of buying the original version a. Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new puzza? b. Suppose that 54% of the customers who will switch from Pisa Pizza's orginal pizza to its healthier pizza will switch to another brand Pisa Pura does not introduce a healthier pizza What level of incremental sales is associated with introducing the new pizza in this case? a. Assume customers will spend the same amount on either version What level of incremental sales is associated with introducing the new pizza? The incremental sales associated with introducing the new puzza will be s million Round to two decimal places)