PisaPizza, a seller of frozenpizza, is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $18 million per year. While many of these sales will be to newcustomers, Pisa Pizza estimates that 32% will come from customers who switch to thenew, healthier pizza instead of buying the original version.

a. Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the newpizza?

b. Suppose that 43 % of the customers who will switch from PisaPizza's original pizza to its healthier pizza will switch to another brand if Pisa Pizza does not introduce a healthier pizza. What level of incremental sales is associated with introducing the new pizza in thiscase?